Every girl has that one guy she's always had an impossible crush on. For Carrie, in Pond's' newest TVC, The Diary, that guy is Jack. But dark spots clouding her complexion hinder the series' heroine from confessing her love. Instead, she finds herself pouring out her emotions in her valuable diary.

In four episodes, Pond's chronicles Carrie's transformation as she uses Flawless White, which lightens dark spots in just seven days. The heart of the concept lies in the uplifting of women to be more confident in their own skin. Senior Brand Manager for Pond's Jacqe Yuengtian explains, "We've heard from women all over the world that one of their major skin problems is dark spots." She continues, "Here at Pond's, we aim to bring romance to women's lives."

Ed's note: having seen all four episodes, I must say, Pond's has yet again outdone themselves in their campaign. Fantastic production value and intriguing characters will keep you hooked to the thirty seconders. Tune in to ETC to see for yourselves!


—Reggie Aquino, Beauty Assistant