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A CINDERELLA STORY: Part 2

Kristine Hermosa gets ready for summer with the new
Cinderella campaign.

Love may be in the air as we enter the month of hearts, but the warmer breeze also seems to be giving the go signal for bluer skies, brighter days, and of course, a little bit of summer-loving style. Local retail brand Cinderella anticipates this swift transition into the next season with a brand new campaign featuring their stunning celebrity endorser, Kristine Hermosa.

Shot against the moody blue horizon of Manila Bay, the new billboards showcase the year's hot new trends for spring and summer. The latest tops, shorts, and mini dresses from Cinderella brands like C Women and Seventeen all get a weather update with a liberal dose of on-trend prints, layers, and accessories.

With the fresh-faced Kristine sizzling in trends like sporty stripes, animal prints, and natural palettes, Style Bible sneaks a peek behind the scenes to discover which pieces she'll be wearing come summertime. (Hint: It's a mix of two hot summer trends—watercolor prints and marine-inspired hues!)

To find out more about Kristine and her go-to Cinderella summer outfit, click on and see her in a special behind-the-scenes gallery of the billboard shoot.

Watch the video>>

Find a Cinderella store near you>>


—Bernice Bautista

PHOTO GALLERY

TAGS: CINDERELLA, KRISTINE HERMOSA, AD CAMPAIGN

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