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DOUBLE UP

Plains & Prints launches a new denim line while sister label, R.A.F. opens a new store.

For young career women and homemakers, there’s nothing more appealing in fashion than the marriage of comfort and style. Ever since the birth of local retail brand Plains & Prints in 1994, it has lived up to this thrust and has continuously uplifted its standards with high quality and globally competent products, appealing to an even wider market. This year, Plains & Prints goes back to basics with a new denim line.

“We are known for our very fashionable tops and dresses but not many people are aware that we also offer basic essentials like round-neck tees and denim jeans among other things. This is why we are promoting our line of denims called DNM,” explains Roxanne Farillas, Creative Director of Plains & Prints.

The Iconic Fabric

Denim is perhaps considered as one of the most celebrated and well-loved fashion staples. While we have distinct tastes in denim, Plains & Prints smartly updates the classic fabric to suit every style preference.

The fashion label took three basic silhouettes—skinny, sexy boot cut and straight cut—and translated them into different washes and textures. The DNM Collection also offers other trendier cuts like harem pants, cropped cigarette pants and this season’s hot ticket, wide-leg jeans. With an extensive line that can fit every shape and lifestyle, Plains & Prints takes denim to a whole new level of panache.

View the Plains & Prints DNM Collection catalog >>

Jump to the next page for more on their bilboard featuring members of the Professional Models Association of the Philippines and a peek at the new R.A.F. store.

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